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June 25, 2009

This Week In Business: Horray For PR

When beginning a new business, one needs all the publicity possible. This week, I concentrated heavily on this aspect of my business. I'm needing some new clients! 

I sent out press releases like gang busters, and in the process learned way more about my printer.

I paid someone talented to write a press release about my new business for me and compile a media list. It's not that I don't think I'm a good writer but I figured someone else could see my story more freshly than I could, since I've been so close to it for so long. Both the list and press release came out great; I actually found myself getting excited reading my own story!

Last week while running errands, I had the press release photocopied at my local copy place. This week, I printed envelopes using an envelope template I got off of the Microsoft Templates website (thanks to my friend Sarah for the suggestion).

After trial and error with envelope-sized scrap pieces of paper, I got the format to come out well on my laser printer. I was thinking about not doing this but my friends were right; they look a lot more professional than handwritten. Well worth the extra time.

The press releases will physically go to eighteen different publications, news stations, and other press. I will also email the press release to about fifty people. If even one newspaper writes an article or one magazine publishes the blurb, this could translate into a lot of business for me.

In the spirit of free publicity, I have also submitted guest posts to several blogs and an article for our Chamber of Commerce newsletter.

I am trying out Google Adwords.

I've been telling clients about the possibilities of pay per click advertising but I've never played with Google Adwords myself. After watching about three hours worth of Youtube seminars about them, I realized there was a lot more to know that I would only understand by using the program.

Since my blog has changed addresses, hits have been noticeably lower. What better time to promote my blog and try out PPC advertising at the same time? There will be more to report when I have more then two days worth of data but so far so interesting:

Google Adword performance for my (randomly) chosen keywords...who knew 'Maine' would be so popular?

Google Adword performance for my (randomly) chosen keywords...who knew 'Maine' would be so popular?

I've been offered a free ad space on a friend's site, and I'm taking it!

My friend offered me an ad space on a site he maintains to help me out and, even though I don't think it's my target demographic, I'm going to take it. Publicity is publicity! As an aside, I'm still amazed at how my inferrior design skills can even show in a 468 by 60 pixel ad.

So hopefully my efforts will result in some more press and a few more clients. In the meantime, got any more publicity ideas for me?

June 19, 2009

How I Get Clients

Craig at BudgetPulse left a thoughtful comment on my blog a couple weeks ago that I've been meaning to write about:

"How do you go about reaching new clients and trying to pitch them for consulting help.  What specific activities do you do for them?"

The answer is actually kind of interesting.

Despite the fact that business is on the Internet, so far I have met every single client in person before working with them. I meet people mostly through local events or through friends. Even when I'm not trying to, I end up selling. I have convinced my massage therapist and my insurance agent to work with me so far (Facebook and Twitter, respectively). 

Clearly I'm hoping this having to meet people directly will change for the growth of my business. But also this tells me that maybe I'm effective in person, which I guess isn't so bad!

Upon first meeting someone, I mentally put them in one of several categories:

Yes clients- These people know what they want and do not flinch when I mention my rates (and usually they remark that they are 'reasonable'). They are most likely to contact me directly. This is the client I pray for: little or no chasing because they already want to work with me.

Almost Yes clients- These people kind of know what they want to get out of internet marketing but don't know exactly. They are most likely to write back to me quickly after I've followed up with them. This client requires a little chasing but aren't hard to nail down.

Maybe clients- They want something  from me but have "limited funds". They are sporadically in contact with me. They may buy eventually but I can tell not now.

Probably not clients- They don't seem to understand what I can and can't do, even if I've explained it clearly (Example: I can't promise them page one on a Google search for free.) They think the internet is for young people or gimicky. Often they tell me my prices are high.

I concentrate my efforts on the people in those first two categories.
I actually schedule in my email and/or phone nagging on my Google calendar. I nag more initially and slowly taper it off as I figure out what category a potential client should stay in. Someone who seemed excited initially may not return my emails or someone who I thought was not going to buy will email me a New York Times article about blogging and ask how they can get started.

The categories are fluid but I am getting much better at sticking potential clients in the proper categories earlier. It's all about working harder not smarter, right?

Of course, I could sit around giving free advice all day. Sadly I (and my current phone plan) can't afford to have lots of unproductive (ie not money making) conversations. Potential clients get an initial half hour after which I have to start charging. This has the added benefit of "scaring away" people who don't want to pay me.

People who use the online inquiry form seem to misunderstand my services, but I help them anyway. It's hard to explain to people that I don't do web design. I can help them through the web design process (I've done this for a couple people, write content and help them organize and gather the information). Mostly, however, I do web promotion once the site is live.

What I do for "Do you design websites?" inquiries is provide information about people I know who do it.  I hope that 1) they will remember me being helpful and maybe want me involved in their web design process and/or from the promotional side and 2) their web designer will remember me sending customers their way and do the same favor for me.

But it's important to be nice to everyone. Recommendations can come from odd places (I got a referral from the people who printed my business cards for example). Even people who don't become clients may become friends, colleagues, or even just readers of my blog, which is alright with me.

June 17, 2009

This Week In Business: Sitting Pretty

It was an exciting week at Breaking Even Communications, mainly because I'm sitting pretty (and ergonomically correct) now. 

Three things that happened to my microbusiness this week:

I bought a chair, sort of locally. Now I often don't get jazzed about spending $150 but this week was an exception.

After searching far and wide in Downeast Maine and doing an inquiry on bothTwitter and Facebook, I realized I could not buy my new office chair locally even if I wanted to. What did come out of my asking was a few free/cheap offers (sadly, I couldn't accept a chair with no arms and had already bought one when a friend called with a great dumpster find). I also had a suggestion from an architect Twitter friend that I connect with the folks at Creative Office Pavillion.

Creative Office Pavillion is a smaller New England-based company that sells high quality furniture and employs roughly 500 people (including my friend Michelle at their Portland office).

Turns out they have a warehouse where they keep returns and other miscellaneous stock. A quick search in the warehouse database found me what appears to be a $400 brand new chair fitting my specifications (mainly adjustable, with arms, and cheaper) that they sold to me for $150.

If you're interested, they not only deal with big companies (my friend Michelle works on school and hospital contracts mostly), but they also sell to individuals. And after dealing with one of their sales people (not Michelle), I know that they can be a little flexible with their pricing and are wonderful to deal with.

Since I am going to sit in this thing 10ish hours a day, I figured investing in a quality chair would more or less pay for itself.

I wrote my first contract. What did we do before the internet?

When I finally connected with my contacts with the Big Project (that's what I'm calling it for now, since I still can't talk about it), I was asked to draw up a contract.

I did a quick search for contracts and found some great samples online that I could rework for my purposes. Actually, the sample contract helped me think of things I normally wouldn't have like spelling out, like what would happen if the Big Project people suddenly pulled out.

I also used Facebook to get advice from those who had gone before me:

My friend Bethany said, "...the stricter you are, the easier it is to interpret...less gray, means better business....put it clearly in your contract that when you receive their material in FULL, you can guarantee the results in so many hours or days depending on the project. People think if they give you most of it, then the rest will just magically appear or be able to be added fast."

My friend Cherie added, "Make it very, very, super-duper, crystal clear beyond the shadow of a doubt what you are responsible for and what they are responsible for. Timelines and deadlines are helpful if they make sense for the project. Insert the clause that if unexpected extras or changes come up, both parties must agree to the changes (and any additional fees that result) in writing. Always, always, always in writing."

Of course, there were some funny ridiculous comments too but between the sample contract and good advice, I was able to press 'send' today and feel pretty good about it.

I took a deep breath and sent it out today. Fingers crossed...

Custom envelopes are expensive.

My press release is ready to go to all area media outlets and I thought custom envelopes would be a pretty, professional way to send them.

Two different printers told me the cost was not worth it. Depending on the amount, I was looking at $.25-$0.50 an envelope. (Keep in mind I just had the press release copied 20 times for about $2.50.)  

"Invest in letterhead," one woman said. Plus the turn around time at both places was several weeks (!).

Like most things, apparently running an office has small details to take care of, like decisions about stationary. I thought because I was little, I could bypass this stuff. I guess not!


It's funny, before this, I had no idea how many small decisions went into even a very small business like mine...or more accurately how much time they would take up.

I hope to spend more time this week working on projects and not working on these small aspects of keeping things going, since I think I am way better at that!

June 10, 2009

This Week In Business: Self (Less?) Management

Week four of Breaking Even Communications has revealed to me that I need a good manager, and that person has to be me.

And in the universe of perfect timing, my shoulder has been killing me by mid-morning most everyday for the past almost two weeks. I have determined that this is because of my desk chair, which is really a chair from my kitchen table.

I was bound to have a mediocre week at some point. So, I confess, working for myself isn't all rainbows and unicorns, and this so-so week, I have learned the following:

I need to do a little bit of my Big Project, everyday.

Historically when faced with a really big task, I am diligent at first, then overwhelmed with the enormity of it all, then eventually focused enough to buckle down and just do what I have to do.

Only unlike, say, a ten page structural geology report in college, I can't crank out a year-long internet marketing plan for a non-profit organization on two pots of coffee and two days of optimistic hard work.

No one is covering for me if this doesn't get done by deadline and I have no colleagues to share this with. It's all me, the good and the bad.

I sat down Monday and did something that is going to sound kind of stupid. I put amounts of time for common tasks I do, sort of like a schedule to follow every work day and posted it near my desk. Here are a few examples from my schedule:

1 hour- Correspondence: email clients, potential clients, collaborators
1 hour- Big Internet Marketing Plan (I'll tell you all about it once I figure out my contract with them)
1 hour- Migrate content over to new website (yay data entry!).

So as you see, there is some wiggle room but not enough for me to get away from my big overwhelming project. Every day for an hour, it has to happen. And I have a desk timer to prove it.

Added bonus to my new more rigid schedule:  By limiting the time I work on things, I can actually step away from my computer a reasonable amount of time everyday.

I need a new office chair, stat!

I know, office supplies shouldn't be so all encompassing but holy cow, do I need a new desk chair, if only to not spiral into the misery of chronic pain. I've been trying to buy this locally but my internet research, Craigslist trolling, and Twitter inquiry have yeilded the reality that this may be impossible.

This week, I am borrowing my friend/neighbor's ergonomically correct chair while she is gone and this weekend, I'm going to buy my own chair when I go down to southern Maine to a friendly reunion. In borrowing this chair the last couple days, my pain and productivity have greatly improved. Yup, this purchase should be a good return on investment, I can tell.

Time to slowly start moving subscribers and others away from Typepad... and darn, is this going to take awhile!

Mike, one of my web guys, got my feed working on my new site this week so I've been slowly asking blogs/websites that link to me, email subscribers, Facebook friends, and others to start moving it away from Typepad to the new site. (If you see pink, you are on the new site.)

Until I get the party started on the sidebar, you can subscribe to the RSS feed or via email to the new site by clicking here. And if you do link to the blog, if you could change your link to www.breakingeveninc.com/blog, I'd be ever grateful.

I know in this transition I'll probably lose some subscribers but hopefully not too many if I let everyone know ahead!

In each and every life, a little pain must shoot up the arm but as long as we learn something from it, we can be on to bigger things, like week 5 of self employment!

June 07, 2009

I Bore My Soul At Blunt Money...Again!

I did an interview recently at Blunt Money about starting my own business.

As usual, I talked a lot but it was so much fun. Here's the link, since I think I forgot to share it:

Read "Starting Up A Business" interview at Blunt Money...

June 03, 2009

This Week In Business: The Sensation Of Stabilization

Week three my new business venture is going well. My energy level is higher, in part because it finally stopped raining in my corner of the world, and my anxiety level is lower, in part because I am in the process of securing regular work with a large client. Besides taking a mental deep breath, here's what I have been up to:

I'm making myself all up with one "reach" client a week.
It would be easy for me to get in a slightly antisocial rut. Now more than ever, it's important for me to maintain contacts and increase my network.

I literally have this pile of business cards and flyers on my desk: someone at a conference, a person I talked to at a Business After Hours, a blogger I admire (well, those last ones are bookmarked electronically).

Following up with every single person seems overwhelming but one or two new people a week is very doable. Say no to isolation!

I finished a book that blew my mind: "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running A Business In Today's Consumer-Driven World"by Pete Blackshaw.
Sure the title reads like a graduate-level thesis but this book was a relatively fun read. I knew I liked it when I want to photocopy whole chapters before giving it back to the library. He gave me some great ideas about monitoring online CGM (consumer generated media) in terms of brands, products, and topics. (Plus, doesn't using the acronym CGM make me sound smarter?) Also, this book has some good general information about how and why internet marketing is relevant. You know, for you less internet nerdy types who may be interested.

I'm outsourcing, but not going crazy with it.
So the new business, I need some off-line press to get me off the ground. Though I will say that I do appreciate the internet press I've gotten on The Takeaway as well as Blunt Money and an upcoming interview at Budget Are Sexy!

What I need a new business press release and I need it sent to local and regional media. Thing is, it would take me way longer to figure out how to write this release, then actually write the release, then look up contact information, and finally send it out and it would be for me to pay a freelance writer friend (who has actually done this before) to do it for me. And since this is time sensitive, as in I can't haul myself a new business too much longer, it will payoff for me to pay now and get it done not only well but soon.

Related but unrelated, I am also paying another friend with younger wrists and a good heart to help me move my blog content out of Typepad and onto my new site (if you are seeing sherbet colors, you are on my new site).

In my life, I am picking my battles and wine not outsourcing of my work at the moment, I have found it worth it to pay someone who can do a couple of tasks better and faster than I can.

So sure, the money is coming in and I'm relaxing just a little bit about the viability my company.

June 01, 2009

Life At The Inn

One Part Of My Diversified Stream Of Income

People have been asking me how my part-time gig is going. I got clearance from my bosses so now I officially feel comfortable writing about it.

What inn are you working at?
The Inn At Bay Ledge is located approximately 5 minutes from downtown Bar Harbor. It is on a cliff overlooking Frenchman's Bay. This is my view; try not to hate me (I'll try to get a better picture this week):

Viewattheinn

The Inn has 12 rooms including three cottage rooms, one private waterfront cottage, and eight rooms in the main building. A little trivia: Jenna Bush here are her Maine engagement trip a couple of years ago. (For the record, I only found this out after I start working there.)

What do you do?
I do your usual desk clerk miscellaneous tasks. I answer the phone and take reservations, I fold laundry, I served tea and cookies every afternoon, I answer guests' questions, I do a little light data entry, and in general I am a courteous representative of the inn and the town of Bar Harbor. It's pretty easy; I like it.

What you like about your job?
Well first off, if some social interaction for me which working from home most the time I don't get. This also allows me to get away from my computer and change gears a little. (Yes, even computer nerds need to get away.) I have also able to bring Sadie my dog with me which I appreciate. And finally, the Inn a blog which the owners want me to maintain. Yeah, I think I can do that.

This job is a flexible one but with regular hours, which is what I need help me stick to a schedule with my business and in my life in general.

What don't you like about your job?
Folding fitted sheets. I am apparently incapable. Good thing I only have to do this for about half an hour week. Other than that, so far so good.

How is this helping your business?
First of all, a regular paycheck is helping to keep me paying bills while I grow my business. I was expecting that at the start, Breaking Even Communications would operate at a loss. Having this part-time job allows me to continue paying my rent and buy food without using my savings.

More directly, the inn should provide some good contacts both locally and with the people visiting. A photographer called the other day and when he comes to the area in two weeks, I'm going to meet and talk with him about internet marketing possibilities.

So you can follow the Inn At Bay Ledge blog if you want to see me blogging at work, otherwise, I'm sure this job will provide material for the Breaking Even blog.

May 28, 2009

This Week In Business: A Few Small Touches

In week two of self-employment, it has become clear that the honeymoon is over. My dog and I are officially sick of each other. The papers, for which a filing system was created last week, are in a small pile on the couch. Creating systems was one thing, and this week the challenge was to not only keep up with them but to improve them.

In order to hold myself accountable and entertain you at the same time, here is what I did this week:

Sometimes softer is better. Soft launching my new site was not only a good kick in the pants but a good way to get feedback. (Not to mention a lot less pressure!) I've been posting my blog on my old Typepad account as well as on my new Joomla! website. I've been Facebooking and Twittering the new site links in hopes of hearing what people think.

A few people took the time to write to me and tell me the new commenting system was cumbersome and that my photos were not displaying correctly. Of course the site is still in progress but I appreciated knowing what actual users think of it as I, or more accurately my web designers, put the finishing touches on it.

Ask really specifically for what you need. My friend Randy is one of those brilliant people I am always learning from. I was telling him about needing information from clients but was unsure about an efficient way to help them do things like set website goals and think about marketing budget.

Up to that point in time, it is information I have been gleaning from hour-long phone conversations or a series of e-mails. There has to be a better and quicker way, I said.

"What about a stakeholder survey?" Randy asked. "I use them when I work on really big projects to get group consensus on larger goals." This is why it pays to have smart friends.

A stakeholder survey won't solve all my problems but it will get me some of the information I need. How does a client supposed to know what I need from them if I don't spell it out? So I wrote up my own survey and after it is edited, I will upload it to this site.

Think local, the local chamber that is. Today, I did the very grown-up thing of joining the area Chamber of Commerce. I get a directory listing, an open invitation to networking events, access to a mailing list with over 600 people and more.

Tonight I was invited to a networking event at which a limousine happened to be donated for our transport. Fun!

So while I realize that most Chamber events don't involve champagne in a limo, I think this affiliation will be helpful for me.

So Week Two, I feel like I am in a more realistic place and because of this, I feel more relaxed. This is not to say I don't feel that I'm working hard, but it does feel like I am already working smarter.

May 22, 2009

Interview With Internet Book Promoter Alexis James

I 'met' Alexis online as someone promoting books on behalf of authors. My question was "Wow, you can actually make money helping authors promote books online?" Alexis agreed to elaborate for me and here are some of her answers about how she makes it work.

Promoting a book anytime soon, or wonder how social media types make money online? Read on.

Alexis-james 1. Do you work for a company or do you work for yourself?
I work for myself (well, for my clients!) part-time (through my company, www.10thFloorPR.com), and I work for an author/public speaker/counselor/life coach part time (www.maryannelive.com). Though I guess I'm technically still self-employed because I still pay all my taxes myself :-)

2. Do you promote books full time or is that just part of your job?
I do web-based publicity and marketing - or social media strategy, whatever you want to call it! - which includes pretty much anything and everything you can think of. i publicize books, grow social media networks, facilitate blog exchanges, develop contact lists, market events through social media channels, integrate video clips, podcasts, blogs, articles, etc. etc. through multiple online venues, and pursue any number of web-based publicity opportunities to gain exposure.

Beyond that, I do a couple random things here and there: I am a content editor for a start-up travel site (www.valueweekly.com), I blog and write articles for several websites, and I (attempt to) maintain my own blog :-) (www.alexisinthecity.com).

3. How is promoting books online different then promoting other things?
I've been working with authors and promoting books for almost as long as I've been in the web publicity game, so I'm not sure how thoroughly I can answer that!

What I can say is that I've found that the ideal situation with book promotion online is to have an amazing "brand" to go along with it. Some people who aren't as tuned in to the web 2.0 world want you to do that all for them, along with promoting the book! It can be done, but it's much more difficult, with much less dazzling results - and it takes a lot longer! An author doesn't have to have an established, highly frequented online presence - that's what i'm here for! - but when the foundation is already in place it makes things a lot easier.

4. Let's say I've written a book and want to hire someone like you to promote it. What's one piece of advice you'd give me?
Find someone who actually cares about your message. I may be shooting myself in the foot by saying this - because - I'll be honest - I've had clients I've taken on just for the money! - But both people will get so much more out of a partnership where there's an understanding of the underlying work and message of the book/author/persona, etc. I can say that from experience :-)

And ... don't expect results RIGHT AWAY. I've had people start out on a shoestring budget and then cut me out altogether because they weren't selling books. Of course, as an author, the goal is to sell books, but you can't sell books without building a presence and that just takes time - in the online world and in the offline world! If you don't have the time/money/patience to invest in a long-term social media strategy, you're probably better off either saving that money or putting it toward another type of publicity.

5. How did you get started doing this?
I always tell people - what I do now wasn't even a "thing" when I was in college (and it hasn't been THAT LONG since I was in college :-). The online world has blow up FAST and I guess I was in the right place at the right time.

My degree is in journalism, my background is in TV, specifically as a news producer. I started out at network affiliates (ABC, CBS, etc), and when it was clear that industry was dying, I moved over to internet/cable TV (current.com). When that wasn't super stimulating, I went to work for myself, not really sure what I was doing, where I was going, how I wanted things to pan out - only that I was tired of having a "real job," and didnt want to punch a clock any more.

I started out taking any type of relatively related consulting work I could get. I did a lot of article writing, blogging, ghost blogging, website publicity, brand evangelizing, content management, and website content writing etc.

It just so happened I knew a guy who had a small, independent publishing company - and he also did traditional marketing - and was looking for someone to help out on the web side of things. I began working with him and his clients developing their online marketing and publicity strategy (he's one of the people I still work with!), and that helped give me the experience to land the job with Maryanne (the author whose book she is currently promoting).

Plus - I live in silicon valley and have always been pretty plugged into to web 2.0 trends - so I like to think that gives me a bit of an edge :-)

May 20, 2009

This Week In Business: Week One

The other day, I had lunch with the great business blogger Carl Natale. Since I am just starting a new business venture, Carl that I ought to do some kind of reporting out on a regular basis about how it's going and what I'm learning on the blog.

Good idea! Plus, it's in my nature on this blog to talk about money and believe you me, business has a lot to do with money!

So every Wednesday, I am going to do a little hump day round-up about what's happened at Breaking Even Communications that would be helpful knowledge to anyone starting or thinking of starting a small business. Think of it as reporting from the trenches.

Three Things That I Learned This Week

Not everyone is meant to work from home.
I have been self employed three days now. Tempted by my bed being mere paces from my desk, I have somehow stayed on task. I have had two meetings with clients, written six pages of a business plan, found an accountant, and finalized health insurance (more on that last one in another post). 

Meanwhile I have friends who've told me "Oh I could never do that." Bad work ethic? Not so much, but it is good to know what you can and can't do. Because, contrary to popular belief, no one would ever pay me to sit around and eat bon bons all day. Work from home does mean work. 

You have to write a business plan. Yup, you really do. Sorry.
Ok there is nothing fun about feeling like your spelling out everything that seems to obvious to you. Then you get to the part where you analyze your competition. Or figure out your target market.

Ok, that's a little harder, not to mention who wants to think/worry about all this?

You do. Trust me. Having to write it out has really clarified things for me that I actually thought were clear initaially. Sure, I'm not done yet but I think my business plan will actually be a working document when I am done. Also, I don't think anyone would want to invest money in my venture without it.

I need some limits.
Theoretically, I could now be working all the time. And I don't mean for this to sound self righteous at all. If you are the type of person who can work at home successfully, there is something else to think about, which I've realized I have to think about.

My desk is literally five steps from my bed, which is two steps from the kitchen... You get the picture. Work is so close that it's always possible. I think things like, Maybe while the water for the pasta is boiling, I can send out an email. I can't sleep so maybe I should work on that quote. That's right, the buddings of a workaholic...or an eventual mental breakdown.

I have decided that starting tomorrow, I need to set some limits on everything from the amount of time I spend checking email to forcing myself to take a half hour lunch away from my desk.

I'm toying with the idea of posting my completed business plan on this blog next week for accountability sake as much as to get feedback from people. But for this week, this is what I've figured out so far.

Business owners, what was your big learning experience Week One?

May 08, 2009

How To Get Me To Help You Out: Part Two

I tell you, one "Dear Sir" email and I am inspired to write two blog posts! (You can read Part I here.)

People seem to want me to do favors for them lately. I was noticing I've been receptive to some but not all people. It got me to thinking why.

There are clearly a few more ways you can get someone to help you out. In this post, I am going to use the example of Alexis. Now Alexis is pretty rocking in her own right. First of all she's cute and a snappy dresser. She's also into social media and blogging, has beagles, and lives in San Fran with her probably very cool husband. (Ok so I'm a little jealous but we're now internet friends so I can move beyond it.) Ok now on to finishing my thoughts from yesterday. (Oh and why am I starting at number 4? Because 1,2, and 3 were in yesterday's post)

4) Make it personal, and genuine. If you want me to care about you, why don't you care a little about me? Mention something I said or where I might have met you to help jog my memory. Being personal, especially on the internet, is completely disarming. Professional sales people are fake-personal all the time by using your name in conversation as they sell you something. But go a little bit beyond that and I am putty in your hands.

So onto my Alexis example. I could tell when she wrote me she had at least looked at my blog and was willing to engage in some conversation with me. Alexis wrote to me last year to ask for a review on the book Financial Infidelity. She was super polite about it, and wrote me this year to ask about reviewing another book for a different author.

Her emails, while short, felt engaging and personal. They weren't splattered with logos for the latest and greatest new website I should write about and the tone didn't feel overly pitch-y. It felt like a friend was writing me to see if I would be interested in a copy of a book. Yup, she's good, and I'm totally reviewing the book she sent me.

5) Be flattering, but only if you mean it. Yeah, fake flattery will blow up in your face (because people can smell that a mile away) but real flattery will get you everywhere, at least with me. Like my writing style? Appreciated reading about such-and-such topic? Let me know. My ears perk right up at that stuff.
 
6) Say thanks. If I did do something nice, follow up with a thank you e-mail. Or even a tweet. Just acknowledge the fact that I did you a favor. You noticed and appreciated what I did? I'm feeling even better about you and the possibility of granting future favors!

So yes, you too can get me (and most any other logical person) to do a favor for you if you follow this general guidelines. Has anyone used these "tricks" on you only to have you become putty in their hands?
 

May 07, 2009

How To Get Me To Help You Out: Part One

Yesterday, I got an e-mail about a possible blog sponsorship opportunity. This is not a huge deal; bloggers get these almost everyday, sort of like if you have an e-mail address, you get wire transfer offers from unknown Nigerian relations.

Anyway back to this link exchange offer. Top of the letter: Dear Sir...

Whoa there, cowboy! You didn't even click twice to get to my contact info and bio? Even just notice my girly headshot or the fact my name is Nicole? Delete.

Rewind to a month ago when one of my friends was having some kind of employment fiasco and telling me about it.

Friend: Well I told her to call the Department of Labor to verify it.

Me: So you told her to call a bottomless crazy huge government agency, essentially resigning her to an afternoon of being put on hold and transferred around the office?

Friend: Well, I have a contact there that I've been dealing with.

Me: Did you give her the direct extension and your contact's name?

Friend: (long pause) No...hmmm. I will now though!

Okay two unrelated situations but the same basic idea. Someone wanted someone else to do them a favor. The favor does not happen. Why?

We usually have to think that people are pretty reasonable and want to help you out. Here are a few things you can do to get someone to be more likely to do a favor for you:

1) Make it easy for me. What a letter of recommendation? Ask nicely. Give me a generous deadline and a copy of your resume. You want to show the person doing the favor that you are doing the legwork and allowing them to simply finish the job and get the credit. And who doesn't like that?

2) Do your homework. Know what you need for me, and what you have to give. I do not want to link to "three casino websites". Give me the URLs. Tell me if you want link or an ad on my site in return. Tell me how much you want to pay me (money conversations are awkward enough; I don't want to initiate it!)

3) It's not all about you. I gave a talk today to our local Rotary about promotion online and the cardinal sin of making it all about you. It really isn't and if you give someone that impression, good luck getting a worthwhile working relationship. Approach it in a way that's not just a favor to you but will help the other person out too.

Tomorrow, Part II and a fabulous example of someone who knows how to ask for a favor so well, I think she should do a class on it.

April 24, 2009

How I Quit My Job: Part II

After finding part time work (and the wage I would get from that work), it was time to see how the everything was going to add up.

The Number Crunching

At this step I had to sit down and figure out how the numbers for the work for me. In working two and sometimes three jobs in last six months, I've actually been able to save up some money for a bit of a cushion. But I want to use it as that: something to use in case I need it, not something I live off of. 

I do need to pay things like my rent and car insurance so with my budget in hand I figured out the bare minimum amount of money I would need to make to pay my bills. Some things, like my gym membership, will get cut if they need to but for now, I have a good basic number to work from of how much my life costs every month.

I'm still thinking about health insurance, whether I want to COBRA my current health insurance or just get catastrophic health insurance. I know how much it will be to COBRA and I have two insurance agents I am going to talk with about other options.

Using my base number (which includes the cost of COBRAing my insurance), I figure that if I work three days a week at the inn, get at least two new clients every month, and keep my expenses where they are now, I will be breaking even. If I do more than this, of course, I will be in better shape and am certainly shooting for that. But two clients and working three days a week seems really doable, especially after these last few months.

The key here is a diversified income and excellent time and money management. I am up for it!

Tomorrow's Post: The Letter Of Resignation

April 23, 2009

How I Quit My Job: Part I

While it seems that I've quit my job all of a sudden, there was some planning before I finally turned in my resignation.

Part I of this series is how I got my part time job. I timed this perfectly with tourist season so I would be more likely to find part time local work. If you think of doing this, I would suggest looking at your local economy and getting your timing right to increase your odds for success.

The Seasonal Job Fair
I am currently living in a town that will be filled tourists in approximately 3 weeks. Most local businesses are hiring for summer help and I know that many of my friends work multiple jobs this summer to be able to make the money while it's here to be made. I heard about this job fair that was going on across the street from my house this past weekend and I decided to brush up my resume and go. I made the rounds at the tables, filling out applications and talking to people about different possibilities. As I was about to leave, a woman pulled me aside. "I've seen how you've been walking around this room and talking to people, and I would like to offer you a position with at my inn." I was pretty excited about this idea because I'm working late nights did not seem like the best idea when I was trying to grow a business and I also wanted something that could potentially do longer then August if I needed to.

The most random job I got offered with a bouncer position at a local club. Apparently, irate drunk people give girls less hard time than they do big burly guys. (What makes this hilarious: I am about 5' 6" and what I would describe as a medium build, not all the bouncer type!)

But I did walk away with a few possibilities to follow up on, both for the part-time job and a possible business clients. Filling out job applications that asked me about what high school I went to did initially feel a little disheartening but I found the whole job fair experience a good way to meet local business owners and brush up on my interviewing, resume writing, and other job hunting skills.

Tomorrow's Post: Number Crunching

April 22, 2009

Why I Quit My Job

A summary of the last few days in my life: Holy. Crap.

Monday, I did something absolutely shocking for the mild-mannered newspaper personality I cultivate at work. I turned in my resignation. My last day of work is May 15.

The biggest question I've gotten is why. That's both simple and complicated:

I want to grow my online business. If you've been reading this blog or even if you just know me, you've been watching me try to grow my business for about a year now, in true earnest these last six months. I believe I've reached a saturation point where I can't work any harder in my spare time without blowing a gasket. Someone I met the other day asked me what my hobbies were and I thought long and hard when I said "Well I have this online business, and I sleep." That's pretty much how it's been going for a while. Even in exhaustion, the desire to do this hasn't waned. I actually want it more then I ever have. That's a pretty clear sign to me that I really do want to do this.

If I'm going to do it, I can't think of a better time in my life. Yes we are in the middle of a recession, and maybe there have been better times economically to do this. But, in my life, this is prime time. I have no kids, no debt, and nothing to lose by trying this now. Worst case scenario is I fail and have to get another job, which I know I am capable of. Best case scenario, I get to do what I love every day.

I have secured a steady part-time income. A steady but part-time check will keep me on an even keel as I ramp up my work to full-time. (More on this in another post)

I love my business. I took a day off last Friday to meet with the client. I spent a few hours with her I had a great time, she had a great time, and she left saying "I feel it had been riding a tricycle all this time and you just gave me a motorcycle lesson". I realize that I had just made money and really enjoyed it. The sun was filtering into my apartment and as I got truly excited about working on this woman's project. In that moment of clarity, I thought why am I not trying to do this full-time?

I am the best thing I've bet on in a while. I was talking to my friend Jen about this and she had a really good point. She said that every employer that has ever hired me has taken a chance on me, and now I'm taking that same chance for myself. She says that I've never disappointed an employer before so why would I disappoint myself.

Along those same lines, I was thinking about what I would advise a friend to do if they were in this position. I would tell my friend to go for it. Why not put that same confidence in myself, when I know that I've been working really hard and love it? I think I am worth the risk.

I have savings if I need them. Being the practical gal that I am, I have managed to save up a little cushion of money these last few months (yeah three jobs!), and I have some money I got when my father died that I haven't even touched. My goal is to not have to use any of the money I have saved up but knowing it's there gave me the confidence to finally do this.

I will really miss all of my coworkers because I truly do enjoy working with them, but I'm really excited about this move toward the career I want. And I hope that you are too!

April 15, 2009

The Enthralling Show That Is Kitchen Nightmares

I was over at my friend's house tonight (she has wonderful things she shares with me like a washing machine and cable) and I got completely caught up in this show, Hell's Kitchen. It's probably a show you've seen 100 million times but hey, it's new to me so I'm writing about it!

Chefgordon The premise: In each episode, Gordon Ramsay (famed chef of Hell's Kitchen) visits a failing restaurant and through tough love, ingenius ideas, and a few F-bombs, tries to help improve the establishment in just one week. Ramsay revisits the restaurant a few months later to see how business has fared in his absence.

So what I like about the show is it's much more about running a business and psychology then it ever is about food.

Motivating Wait Staff
Gordon made it a game for the wait staff to get their tables to try everything on the menu and even put a little money behind it. Because an idle mind is one that starts goofing around in the kitchen. Like most people, the staff worked better when they had 1) a goal and 2) an actual stake in the outcome.

Seeing Where You Are Throwing Money Away
Too big menus and too big portions meant keeping at lot of ingredients on hand that eventually got thrown away. Gordon tightened up menus as much for sanity as for keeping food waste to a minimum.

Making Sure Your Manager Has Their Head On Straight
Just showing up and taking $200 from the register? Uh no. (I wouldn't even think of doing that, even with my tiny business!) Not only can you not tell why you are going thousands of dollars into debt when you do this and, well, it's kind of illegal.

Fixing Broken Things
Because constantly hassling with something that doesn't work is costing you money in productivity. Plus it's usually easier to fix what you've got then buying new, am I right?

Setting A Mood
Do you want to eat at your own restaurant? Do you want to do business with yourself? When faced with the question, the owners/chefs said no. And the changes made, even if small, can really change the mood and attitude.

The Same Old Thing Will Keep Getting You The Same Old Results
Try something new, gosh darn it! A new recipe or a new sign just might help.

"Don't take it personally, just take it seriously."
Both Sarah and I looked at each other when Gordon uttered this and agreed this was pretty true, whether you were the one doing the managing or being managed.

I know, don't you love it when I write about television? It probably sounds like I've come off a deserted island or something. Does anyone else love this show?

April 01, 2009

The Challenge Of Coming Up With A Price List

On more than one occasion, I've been at a social gathering and people wanted to know what I do and how much I charge. It is not often easy to come up with; every Web project seems to be pretty different, but there are some common things I get asked about a lot.

I've been drafting a price list for about six months. Sometimes a look at it and I'll think "that's too expensive" or "I didn't charge enough for that". Most of the time though, I find it hard to put a price on some of my services. First of all, no one else seems to be posting their prices for these kind of things, at least not that I've found. Second of all, I feel like once I upload this PDF, I'm locked in. And that's kind of scary.

This week, I purchased an ad in the paper (50% discount, sweet!) and promised an online price list. Just the kick in the pants I needed to get myself to finally do this!

This price list also exists partially because people don't quite understand what I do. Most people think that I design websites (which if it were true would be a total conflict of interest with my day job). Really what I do is help market websites. And to help wipe that bizarre expression off peoples' faces, I have to give some examples.

So today I'm taking a deep breath and I'm posting my price list. I have no idea whether it's competitive or not but I do know how long it takes me to do some of these things and I guess that's a start. So please check it out here if you feel so inclined; I'd love opinions! (Okay, unless they're really bad in which case please soften the blow.)

March 07, 2009

Skittles: Cutting Edge Marketing or Lame Stunt For Attention?

Fruit-skittles-loose 

The first post of my Holy Technology series this week only!

I heard on one my favorite blogs Nerve's Scanner that Skittles has fully jumped on board with this whole social networking thing. On the "chatter" portion of their website for example, there is a feed that displays every time someone twitters (or tweets) with the word "skittles" in it. (To get past liabilities of potentially racy content, you have to enter your birthdate and aknowledge Skittles' lack of responsibility for content before entering the website.)

I mean the landing page for skittles.com is a Wikipedia page. At first I thought I typed it wrong but then I realized that they did this on purpose. Interesting. You can read all the social networking details here.

So on one hand it's a great idea. Skittles gets a bunch of overly connected people like myself to mention this on blogs and websites and gets me to tweet to my network of followers. But aside from being an interesting concept...Will anyone visit the site more than once? Will this translate into increased sales or is this just a brand building project for Skittles? And is anyone even going to be talking about this next week?

It's certainly hard to tell. Mars is a privately held company so we can't look at the stock ticker to see if Skittle's value has gone up or down recently. Evidence would be purely anecdotal.

So what do you think of this marketing plan? Great idea or just something that'll pass? As socially networked as I am, I find myself moderately annoyed with this campaign.

February 26, 2009

Some Random Nicole Updates

I realized that there have been a few things going in my life that people may or may not be updated on. Not the most compelling post but sometimes a little housekeeping is in order!

Last week, I got a promotion and a raise.

I was really debating whether or not to write about this. We live in crazy times and I didn't want it to seem like I was rubbing my good fortune in anyone's face. The more I think about it though, the more I thought most everyone would be happy for me.

I've been promoted to the editor position on the new website our newspaper is launching in April. That means less copying and pasting what other people write and more editing and writing my own stuff. My boss thinks it would be a better use of my talents. 

Interestingly, when he called me to the back room on last Friday afternoon to tell me this, I thought I might be getting fired. You can read my play by play account of the situation here on my Myspace blog.

My new website is actually happening, and soon!

Be-logo Part of my job these last six months was selling the commercial web design services of our company. Since I've been doing a pretty good job selling (who knew I could sell stuff?), guess whose website got put on the backburner? Mine.

I now have a logo and the template is getting put together. It looks sharp but for those who want a little inside look, I'm including the logo in this post. You may remember I do like hot pink but hopefully it's not too in-your-face. I'm working on transferring the content off Typepad and onto this new site. What a pain, but I know in the end I'll be glad I have it all on my own site.

My dog had surgery on a possibly cancerous growth.

Some noticed Sadie's absence from the Too Cute Tuesday party this week (and me cozying up to another dog). I love that people were concerned enough to email me about it!

I took Sadie to the vet last week to have a weird growth examined. The vet said it is a 50/50 chance it is cancer (given her age and the growth's location) so I decided to get it removed and find out. Her surgery was on Tuesday and she was a little too zonked to hang out with three other dogs and craft so I left her home.

She now seems to be feeling fine but the growth is being biopsied so I won't know for a couple more days whether I have to make a difficult decision or not. To be honest, I knew what I was getting into adopting an older dog (Sadie was 11 four years ago when I got her) but it's still hard. Keep her in your thoughts!

I've lost 15 pounds...and am still going.

I got a little fat a couple years ago and have been fighting to get back to a healthy weight for awhile. It helps to go to the gym with friends and do a little Wii Fit too.

I stepped on the scale at the gym yesterday and had to slide the pointer down further then I was expecting...I don't want to get into numbers but let's say I haven't been in that "decade" in awhile! I'm down 15 pounds from my highest weight last December, and I feel good!


So consider yourselves updated on pretty much everything in my life unrelated to money. How are you doing?

February 18, 2009

Wednesday Writer's Spotlight: Tom Walsh

For the next few Wednesdays, I'll be featuring writers I like and how they hone their craft, use the internet, get writing ideas from life, and rake in the dough.

During a journalism career that has spanned 40 years, Tom Walsh has worked as a front-lines reporter for newspapers and magazines in Chicago, New York, Dallas, Washington D.C. and, most recently, rural Maine. As an educator, he has taught journalism to both undergraduate and graduate students at colleges and universities in the United States and in Ireland, where he earned a master’s degree in science communications from Dublin City University in 2002. He's won numerous awards (34 actually) including some for his Ellsworth American investigative report series "Hard Look".
 
A native of the Midwest, Tom Wash now lives on the Maine seacoast, where he pursues his interests in astronomy, photography, sailing, kayaking, snow-shoeing, cross-country skiing, cooking and fiction writing.

 
 
You've been a journalist, a freelance writer, and now a communications person at a nonprofit. If people are considering any of these three careers (and the differences between them), what are the perfect traits/experiences of the kind of person who can work happily in these jobs?
 
All three fields require the basic skills of a journalist, including an ability to write clearly, concisely and correctly. These “three Cs” are the gold standard by which your work will be judged in any of these fields.
 
Front-lines community journalism requires two very different skills, and the best reporters do both of them well. First, you need to know how and where to collect information, which may involve research, interviews with knowledgeable sources, or, more typically, both. The second involves knowing what to do with the information once you have it, which includes mastery of grammar, spelling, punctuation and syntax (Can you name the parts of speech? Hint: there are eight.).

All three of these career fields also require you to work under deadlines, sometimes very short deadlines. The best reporters do their best work under time pressure. A freelancer won’t get another assignment if s/he fails to meet an editor’s deadline (I always submitted my freelance assignments weeks or months before they were due). A public information officer at a non-profit often has to work to meet a reporter’s deadline.

All three career paths require the ability to work on multiple projects simultaneously. What appeals to me most about the work I do is that no two days are alike. As a news reporter, there are days (and nights) when no two hours are alike, as events (a plane crash, a drowning, a school board meeting) often dictate what you write and when you write it.
 
We're talked before about freelancing not being a steady job. How were you able to ride the waves of varying income?
 
Freelancing is a tough gig until you’ve endeared yourself as a writer to a few clients with deep pockets and an endless supply of assignments. I would suggest that, in getting started, you work a “real” job part-time and freelance part-time. Or, work a “real” job full-time and freelance as you can find the time before or after work.

As you build a client base, you can jettison your “real” job and freelance full-time, which I did for about three years, mostly writing health and travel pieces for a number of different magazines that paid very well -- $1,000/story. T

he key to getting assignments is having great story ideas and presenting those ideas in queries that reflect your enthusiasm for the topic and your understanding of the publication’s needs (Don’t suggest a feature on growing roses if that topic was covered in last month’s magazine). Queries are bait, and, if the editor bites, you need to agree to an editorial approach that meets his or her needs.

Once you get buy-in, get to work. Do not write one word without reaching this consensus and agreeing to a deadline and the amount of compensation you can expect. Ultimately, the key to getting subsequent assignments is writing great stories and delivering them on time. As for the income roller coaster, it can be a scary ride. One year I made $18,000. The next year I made $135,000, which included $31,000 for one major project that required 250 hours of research an writing.

If $125 an hour sounds like a lot, it’s not. The U.S. income tax system does not provide any incentives to be self-employed (as most freelancers are). In fact, it penalizes the self-employed. Your basic federal income tax rate goes up by 15 percent, as you, not an employer, are required to make quarterly Social Security payments. When prospective clients would balk at my hourly rate, I would explain that only half of that money winds up in my wallet. The other half is consumed by federal and state income taxes.
 
What's the craziest thing you've ever done to get a story right?
 
Not only was it crazy, it was illegal. I did a five-year stint as a bureau chief for a daily newspaper in a college town. The University of Iowa in Iowa City was deeply involved in space physics research and had been since the early 1950s. When the space shuttle Columbia was brand new, this team of UI scientists built a payload that would be flown into orbit by Columbia. 

I wrote quite a few stories about their work with NASA, and they invited me to tag along for the launch and the real-time data collection they would be doing at Mission Control at the Johnson Space Center in Houston. The paper agreed to foot the bill, and I flew to Houston the morning of the afternoon launch. I stashed my bags at a nearby hotel, grabbed a camera and my notebook and arrived at Mission Control within an hour of the scheduled launch.

I went up to the security desk and told the armed guard there that I was a reporter who needed to link up with the University of Iowa team. Not a chance, he said. Reporters are not allowed within Mission Control, he said, pointing on a map where the press center was located. I was pissed. I had just flown 1,000 miles to be with these Iowa scientists and report on their reactions to the launch and the performance of their instrument, and I couldn’t do that from a half-mile away. I also couldn’t call my editor and say “Guess what? I don’t have a story. They wouldn’t let me in.” With about 10 minutes until liftoff, I went into the men’s room, took off my dress shirt and went back to the same security area in a T-shirt, this time wearing sunglasses. “Hi,” I said to the same guard. “I’m with the University of Iowa team. Can you point me in their direction?” Amazingly, he did.

I arrived in their pod within two minutes of the launch. I had, in effect, snuck into one of the most sensitive government buildings in America under false pretenses. Wrote some great stories, too.
 
You've had quite a rich work experience. What life experience has most enriched your ability to write well? 
 
Two things, really. I suffer from a chronic mental illness that I call “terminal curiosity,” which is essential to being a journalist. Everything interests me (except math). And I’m a voracious reader of all things non-fiction. Over time, journalists and other writers become generalists; they know a little bit about a lot of things. The trick is knowing enough not to be dangerous, in terms of writing pieces that are shallow or, worse yet, down-right wrong.

The other experience involved a very solid grounding in two of the three R’s (I don’t do ‘rithmatic). I attended an elementary school that was language-centric. I spent years diagramming sentences and learning the endless nuances of the English language. Like golf or tennis or playing the piano (I do none of those things, by the way), writing is one of those skills that gets easier over time. The longer you do it, the better you get. As they say, there’s only one way to get to Carnegie Hall. Practice. Practice. Practice.
 
At one point in your career, you taught journalism in Dublin. Out of everywhere you could have gone, why did you choose Ireland? 
 
Ireland chose me, in effect. I was over there researching a historical novel in old dusty courthouses and library archives in Northern Ireland and stopped in Colraine to visit an old college friend who taught graphic design at a university there. He and I later took the train to Dublin, where he introduced me to a friend of his who, at the time, was the only PhD journalist in Ireland. He ran a journalism school at a new university, Dublin City University. We had a few pints at his local pub and compared career notes.

Before I left Dublin, he asked me if I would be interested in a teaching position. I had taught journalism at the University of Iowa some years earlier, as adjunct faculty, and really enjoyed teaching students how to write. It took a while to work out the logistics, but I taught at DCU for a semester, teaching  an introduction to journalistic writing course to freshmen and sophomores and a news writing course to graduate students. When the term was over, I was offered a tenured position on the faculty, but turned it down.

Dublin has its many charms, but it’s a city of more than 1 million souls. It’s crowded, noisy, polluted, expensive and hard to get around – all the things big cities can be. By then, I had lived and worked in Chicago, Dallas, New York and Washington, D.C. I had had my fill of cities. I subsequently spent two years earning a master’s degree in communications from DCU on a full-tuition scholarship – 30 years after receiving my bachelor’s degree.
 
I know you've been working on a historical novel for a while. Do you see it being published in the future?
 
No, but who knows? Stranger things have happened. I naively thought writing this book would be the hard part, not getting it into print. Wrong. Researching and writing it wound up being the fun part. Getting published proved to be the impossible part. There seems to be a Catch 22 in publishing: You can’t publish a novel unless you’ve published a novel.

I’ve learned that it’s very much a who-you-know network, even to hook up with a skilled literary agent, much less an enthused publishing house. I had an agent for a while, but he turned out to be an idiot. I haven’t given up, but the book’s been gathering dust now 12 years now. I’ll get back to it eventually. I’ve invested too much time and effort to just walk away from it.
 
Got any advice for the people out there who want to be writers but don't know how or where to start?
 
Get grounded in language. Read and re-read the writers whose work you admire. Take courses that require you to do a lot of writing, either in college or adult education. Ask the editor of your local newspaper (if you have one) if there’s anything you can do for him/her, and mention that the first one’s free.
 
Wednesday Writer Spotlight with Mark Laflamme...
Wednesday Writer Spotlight with Melanie Brooks...
Wednesday Writer Spotlight with Carrie Jones...
Wednesday Writer Spotlight with Rhea Cote-Robbins...

January 24, 2009

Would You Accept Free Stuff In Exchange For Giving A Review?

I have a new client who is a local restaurant owner and while we were meeting today, he offered me a free sandwich. At first, I was going to turn him down and politely drink my coffee but sitting there for over an hour and smelling all the good smells, I broke down.

"The Italian Job" is a restaurant favorite that has got high quality salami, roasted red peppers, fresh baked bread trucked in from a Boston bakery...I know enough with the temptation, right? I said yes to a sandwich that was both free and looked fantastic.

And you know what? It was fantastic. It may be among the best sandwiches I've ever had in my life.

This got me thinking about doing something to get something free and how common this actually is. Zagats sends you a free guide for a review, bloggers get paid for posts (not me but some bloggers do it for extra income), and publishers and record companies send out free stuff to the press to review all the time.

Now I'm not getting paid to say I like this sandwich, but was getting a free sandwich going to taint my review? I'd like to think that I'm impartial, as I have said unfavorable things about some books that have been sent to me to review on this blog. Hmm...

What do you think: If you walked by a restaurant and they were offering a free sandwich for a review, would you take it? And when you did write the review, would you feel like you had to say something good about it since it was a "free"?

January 23, 2009

How To Get Money From People You Don't Know

One of my extracurricular activities that keeps me out of trouble is being on the board of a local nonprofit. My normal fuction is going to meetings and saying obvious things.

A few weeks ago, however, the ante was upped. A packet arrived with a list of businesses to solicit donations from and their contact information. I panicked. I am not good at asking people for money... I have a hard time even asking people who owe me money for money!

But I had to deal and here's what I've learned about asking people you don't know to give you money.

Get background information on the person or business.
Having a name of who you can talk to at a business and information about the person/business can give you a little bit of an edge in this uncomfortbale situation. Has he given money before? Does she prefer email to phone calls?  Has the business recently changed ownership? These are all good things to know. Ask around in your social circle or email your friend the supernetworker and get at least some of the information ahead if you can. I asked a few ad reps at the newspaper I work for, so helpful.

Go in person if you can.
I have too many businesses to do this with but I can tell the ones I visited in person had a lot harder time saying no then ones I called. Looking like the nice wholesome person that I am also didn't seem to hurt.

Be clear.
In the first sentence, I give my name and the organization I volunteer for. This way, they know I'm not trying to sell them anything and they can start thinking about the organization and how/if they want to give. Using their brainpower to figure this out rather than figure out who I am is a step in the right direction.

Be brief.
Small business owners don't have a lot of time and respecting that is key.

Be kind, even if they say no.
Sure, money is tight now and some poeple can't give. That said, if you're a jerkface about them saying no, you are not only representing yourself but the organization. They may not remember your name but they'll remember who you were representing the next go around. Being kind and gracious to all is only beneficial to your good karma but to the organization you represent...because you never know.

All in all, this hasn't been the terrible experience I thought. One place I called gave $100 without batting an eye. "That's a really special organization" the woman said when I went to pick up the money. And doing this little uncomfortable exercise in some ways made me realize just how much it was.

January 19, 2009

Manic Monday: How Work Won't Take Over My Life

Do you ever feel those times in your life where work starts creeping in places you weren't expecting? Things are getting that way in my case. It's great from the standpoint of making more money and growing my business but from a personal health standpoint, I could definitely improve. Case in point: I forgot to wear a coat this morning...and it was 20 degrees out. Talk about having my brain elsewhere!

I have decided to put some practices firmly in place before things get any busier, and before I forget to put on any other article of clothing before leaving the house.

I'm taking one day off a week, completely.

I need a day of rest and if God can have one, so can I. It feels much more sane to have a day off. I'm not going to blog or do anything else on Sundays starting this week.

I'm using my spare time during the day to deal with correspondence right away. 

I'm keeping my inbox cleaned out and returning calls promptly using breaks and parts of lunch hours to get these little but critical things done. 

I step away from the computer.

Proposals can be sketched out on notebook paper with tea on the couch, ideas can be written while hanging out with a friend at a coffee shop. I no longer have a laptop so anytime away from my desk is now away from a computer. This is a good development in my case.

I set a timer.

When I get on my computer to check Facebook or Twitter, I set a timer. I keep one on my desk just for this purpose. Social networking while fun can be a big time sink and I need to be pulled away. I recommended this to a group o people I talked to and they seemed to think it was a good idea too, otherwise family and friends get mad at you for spending too much time on the computer.

It appears that tonight my brain is back, and just in time for Too Cute Tuesday tomorrow! Hope one of my little tips out there helps you with your personal sanity...

*Speaking of making money, do you have a cool way you make money on the side? I'd love to interview you for an upcoming series. Just email nicole at breakingeveninc.com and tell me about it.*

January 17, 2009

So You Have A Website, Now What?

Today's Presentation at The Maine Grind's Winter Lecture Series

Today, I gave an afternoon presentation about web promotion at the Maine Grind in Ellsworth, a local coffee shop/gathering place.

The people who came were just as interesting as what I presented. We had good interaction and lots of discussion between group members. I came out if it really energized about what is going on and what is possible, both with their businesses and with mine. After, as if to continue the good momentum, I got to go to a good party with food and friends. I walked back home tonight thinking how lucky I am and how things really do seem to be coming together. I hope you had a similarly great day!

If you want a copy of the Powerpoint presentation I gave, I'm more then happy to send it if you email me. (I think I could probably post it here, I just can't seem to figure out how.)

Otherwise, I linked to some additional resources to those who want more information about social bookmarking, microblogging, social networking, blogging and search engine optimization. It's pretty general but can give a good jumping off point if you are considering promoting your site. I even included some good blogs to read if you are interested in internet marketing/internet PR in general.
List of Resources: As a PDF        As a Word Document

January 11, 2009

Shameless Promotion: The Zonked Sunday Night Edition

My Saturdays have become full in the last few weeks, which is good from the standpoint that I am making more money and in general growing my little business. On the other hand, by Sunday I am completely exhausted and ready for my day of rest.

And if you're wondering why the heck bloggers like myself do lists of cool links about once a weekish, check this out. It pretty much explains the logic, and I did write it so I think it's good!

At Breaking Even

This week, I participated in the Carnival of Personal Finance hosted by CleverDude. (And if you are wondering what the heck carnivals are check out this post.)


Some Great Links

For those of you like me who need their protein, it's getting harder to find cheap sources isn't it? (Not to mention that eating a lot of meat is not good for our planet either.) Enter imitation crab meat, which you can actually do a ton with. (via Wisebread)

Hard times give people new insights. Blunt Money lets us in a little on her personal life and reminds us that in life's difficulties are opportunities. At least, I hope so...

Could you live without spending any money for a year? This guy is trying to. I'm not hardcore thrifty enough to ever try anything like this but it's always interesting to live vicariously through people who are. (from Give Me Back My Five Bucks)

On the same note, these people are eating on $1 a day. (from Portland Psst!)

And I feel let in on a big secret: how you know Sam's Club pricing is as low as it'll go. And it's not even complicated or hard to remember. (from Spending Less 101)

This woman is living one of those crazy exciting lives those with dogs and cherished kitchen gadgets can only dream of (that would be me folks). I'd like to travel more but could I ever travel this much? The adventures and costs of full time travel. (from Wisebread)

Free Stuff

Suze Orman's latest book- Oprah's queen of personal finance. I'm not a huge fan (something about her I can't quite put my finger on) but, hey, if it'll help you make better financial decisions in 2009, that's great? (from BudgetsAreSexy)

Vowed to manage your money better in the new year? Quicken is now free but so is Mint.com. (from Mrs. Micah)

Ordering your credit reports yearly is a good idea, and free. And how to do it online. (from CleverDude)

Weight loss podcasts that could keep you motivated. My fat-looking Wii will only do so much for that I suppose! (from No Credit Needed)

Captain Obvious Links
Common sense, sure, but some links to back up the statements.

Library use is going up.

United States living standards still among best in the world.

Walking like a penguin will help you walk on ice. (Check out the animation...hilarious!)

Greyhound has lowered their fares to get people to travel.

People who are in jail for embezelling will try to get rid of anything they have of worth rather then have it get taken by the government.

Happy Sunday! And if you have any good links, feel free to let me know about them. I'm always on the lookout!

December 28, 2008

Focus On A Small Business: Growing Smart

The following is the last post of a four-part series called "Focus On A Small Business". I'm profiling local small business owners Renee Johnson and Chris Roberts, owners of Barkwheats, an organic dog biscuit company. I took them out to lunch and picked their brains. Here's some of what I learned.

Ideally, a lot of people out there would be happy working for themselves in a microbusiness (that's a business that employs less then ten people, which is a lot of businesses out there!). But many businesses also want to grow their impact and be able to hire other people and make bigger profits. And if you don't plan for growth, bad stuff is going to go down.

Make measureable and attainable goals that align with your mission statement.

Does a line of organic dog food fit into Chris and Renee's vision for Barkwheats? Absolutely. Does selling little cat toys? Not really. This is where having a solid business plan allows you to not scatter your energy in a million different directions. Because of their dog food in development, Chris and Renee are further reinforcing their mission statement of bringing wholesome and nutritious food to dogs, and isn't that what a business is all about?

Get help!

I've been saying this throughout this series so I won't belabor my point.

I know it can be fun to say you did it yourself but you can say "We did it" much sooner and with less stress so why not? Find mentors, friends, and family resources that'll help you grow. 

Box stores aren't all evil.  

This was a very interesting part of the conversation for me. I'm always trying to buy local (well mostly anyway) and avoiding box stores altogether. Chris and Renee as small business owners have come to a much healthier view of box stores that makes a lot of sense. Here's an example of the reasoning:

"...HonestTea sold 40% of it's shares to Coca Cola, which has much better distribution... I mean go to a remote part of Africa and you'll find Coca Cola... Part of that distribution will bring organic teas to so many more people who would otherwise be filling their systems with colas or high sugar fruit juices...If everyone should eat organic, you need to sell where all the people are..." (which is to say, big box stores)

So besides working with box stores to increase distribution of a good product (like Barkwheats), box stores are taking steps to be environmentally responsible, often to save money. Another example:

HonestTea was selling a three pack of its teas at Sam's Club. The warehouse company, however, realized that the product had too much packaging to fit in their trucks. With Sam's Club working with HonestTea, the packaging for the teas was reduced by 40%, not only saving resources but reducing shipping costs because more product could fit in a truck. Did Sam's Club do this to save money or help the environment? Well, the real question is, does it matter?

As Chris said "Everyone could be doing more, but everyone (ie large and small companies) has to take single steps."

So if you are going to grow, you may have to find a way to work with the Walmarts of the world. And that can be ok.


I could write another four days of posts about what Chris, Renee, and I discussed in an hour: that's how interesting the conversation was. So whether you are just starting to think about starting a business of your own or have had one for years, I encourage you to take someone you admire out to lunch with a vocie recorder and a few questions. I'm certainly glad I did!

And a special deal on Barkwheats for Breaking Even readers. When you visit www.barkwheats.com put in the promo code nopf1208 in your shopping card for 20% off your entire order. Oh and there's free shipping on orders of six boxes or more.

Read part one of this series: The Little Things...
Read part two of this series: Learning More...
Read part three of this series: Getting The Word Out...

December 27, 2008

Focus On A Small Business: Getting The Word Out

The following is part three of a four-part series on calling "Focus On A Small Business". I'm profiling local small business owners Renee Johnson and Chris Roberts, owners of Barkwheats, an organic dog biscuit company. I took them out to lunch and picked their brains. Here's some of what I learned.

The reason I initially contacted Chris and Renee for this series is that I've seen them all over the place. A feature story in the Bangor Daily News last fall, then the start of their blog on the Ellsworth American website, after a mention on an eat local Maine blog followed by meeting them at the Full Circle Fair in Blue Hill...in short, everywhere. I couldn't believe Barkwheats is only two people; they have really seemed to get their message out!

Get the word out online in a way that works for you.

Renee was getting frustrated with some of Chris' short blog posts so she set up a Barkwheats Twitter account. "I just couldn't figure out at first what a I supposed to be telling all these people!" Chris said about the whole microblogging thing initially but it has proven a good medium for him.

If you don't want to commit to a blog for your business (at least initially), maybe a Facebook page would work for you or getting a local blogger/writer to do a writeup about your business could be a good way to start. It is pretty easy to get addicted to social networking but just because you do one thing doesn't mean you have to do it all. (For example, I find Myspace much more effective for musicians and artists then other businesses just because of the crowd it draws. So does your small accounting firm need a Myspace page? Um, no.)

The great thing about online is that the playing field is much more equitable for large and small businesses. You may not be able to afford a Superbowl commerical but you have equal chance of getting fans on YouTube as any of the ginourmous companies.

So get yourself out and online however you can, even if it's a small way to start. When people Google you, you want them to find something good!

Involve other people. (AKA It's not all about you.)

I have unsubscribed to several websites that give an "all about me" vibe. No one likes that. If you know a real life person like that, I'm guessing you make your best efforts to avoid them socially at all costs. The same rules go for communicating about your business. It's a fine line to walk (and talk) between selling yourself and being gracious.  

Like Renee articulated "We have a good story to tell but we'd like to involve other people and have it not just be our story." When communicating about your business or ideas, people pick up on that genuine desire to put yourself out there, not as the knower of all but as sharer of what you know.

Take the time in telling your story to not only give the people who helped you lots of credit but people you admire lots of air time. It makes you come off as more genuine, and you want to be the kind of business that people would invite to a dinner party. Well, figuratively anyway.

Follow up with people you meet.

After meeting Chris and Renee, Renee sought me out on Twitter and Facebook and left several followup comments on this blog. In doing this, I felt Renee really cared about me and took our relationship beyond what I could do for her (more good press) and she made it clear she was interested in what I was doing too. How flattering but also exactly the kind of business I want to deal with. Because Renee reached out, the next time someone asks me what I give my dog for a snack, I am much more likely to say Barkwheats and give glowing reviews.

So if you chat someone up on a plane, send a quick email to follow up. If someone calls you about your product, respond in a timely way. It's common sense I know but you'd be surprised at what manners people exhibit in their commucations and how it effects how other people view their business.


The last article in this series (tomorrow) will be about growing a business smart. Barkwheats will not be a two person operation forever; they've got plans to expand their line and do a little hiring. So if your business wants to grow, check this out tomorrow! (Hey, that kind of rhymes...)  

Read part one of this series: The Little Things (AKA Some Subtile Stuff About Business Plans)...
Read part two of this series: Learning More...

December 26, 2008

Focus On A Small Business: Learning More

The following is part two of a four-part series on calling "Focus On A Small Business". I'm profiling local small business owners Renee Johnson and Chris Roberts, owners of Barkwheats, an organic dog biscuit company. I took them out to lunch and picked their brains. Here's some of what I learned.

Chris and Renee certainly have a successful small business but that doesn't mean they're done working on it. It would be easy to stagnate once things are going well but Chris and Renee get being innovative and are always trying to learn more. Where do you start? Um, everywhere:

Look at what you've admired about places you've worked before.

Both Chris and Renee speak with great respect about the companies they've worked for, which I really respect. Not only does this attitude make Chris and Renee look classy (and not catty) but it also means that all their work experience is valuable since they are willing to examine it. "Our expectations are high because we've worked for cooporations (that have set a high bar)...we're going to be at that bar or better."

For example, Renee has had a lot of nonprofit work experience, which may not seem applicable to business at first glace. What she got out of her nonprofit experience is "good work flow...making sure we're not wasting time", which has contributed to such choices as getting effective project management software.

Your family (and friends) can help.

If anyone in your family has run a successful small business for any length of time, there is something to learn from them. Plus they'll be flattered you asked. (I've got to get my ducks in a row and talk to my mom and brother-in-law; they've been so helpful in my little questions so far, even though I'm not selling hardware like they are.)

Find out what's important in your industry and go for it.

Chris and Renee just got B Corp certification and are the first pet product company to do so. (Other companies who have it that you may be familiar with are Seventh Generation and Method.)

Looking at the website, I now understand not only the official and legal hoops there are to jump through for this certification but also why it is important for Barkwheats to have this certification.

P.S. The B Corp website has some free downloads to help improve the social and environmentally responsibility of your company. Click here to check them out.

Have professional development experiences... and revisit them.

Chris and Renee attended The Coop America Green Business Conference in San Fransisco and got a ton out of it. As a matter of fact, they continue to learn from it: they audio recorded the seminars they went to so they could revisit them. "I think a lot of it was relavent, we were really inspired and came away from it with a bigger vision then what we had. But then to go back and listen to it three months after we implement something...I think we'll understand it even more."

Small businesses I think are hesitant to invest in professional development but it is really quite valuable, especially when you continue to revisit the ideas from it after it is over.


I think if you're the kind of person to learn from just about everything you do, I think you have the open mind to be an entreprenneur: the flexibility to be successful, the knowledge to improve, and a growing network of people and resources to draw from.

The next post: Getting the Word Out. It's the aspect that most impresses me about Barkwheats because for being a two person operation doing all their own manufacturing, these folks spend some well invested time in online marketing!

Read part one of this series: The Little Things (AKA Some Subtile Stuff About Business Plans)...

December 24, 2008

Focus On A Small Business: The Little Things

The following is part one of a four-part series on calling "Focus On A Small Business". I'm profiling local small business owners Renee Johnson and Chris Roberts, owners of Barkwheats, an organic dog biscuit company. I took them out to lunch and picked their brains. Here's some of what I learned.

A Strong Business Plan Will Do A Lot More Then Help You Get A Loan

I know, I know. If one more person tells you that you have to have a really good business plan, you going to stop taking their advice. It's so obvious. And there's a time of resources on the Internet that will help you write a business plan if that's what you want to do. But talking with Chris and Renee reminded me of some subtleties behind this big fundamental idea.

1. A good plan helps you make good decisions, especially about those important little things.

Barkwheatsboxes Having a very detailed business plan can really help business owners make the decisions they need to make. Chris and Renée do not have the same anxiety about making decisions as a lot of people that I know:

"We make decisions quickly, in part because it is just the two of us. We're not afraid to make decisions."—Renee

In making their decisions, from choosing business cards (80% post consumer recycled paper printed with soy-based ink) to the wood fiber compostable film they use in all their packaging, all decisions must go back to their green, pet friendly business plan. These all seem like small decisions but collectively they help reinforce the business plan Chris and Renée made a year ago (and continue to revise I'm sure).

And because both Chris and Renée around the same page about what their company is and where it's going, they can both make decisions and have an equal stake in the company. And to me, a married couple being able to accomplish that is pretty cool. And it's all because they are very clear about their common vision.

2. Build a community of people to help you, likely and unlikely.

A few months ago, Chris and Renée flew to San Francisco to attend a conference of green businesses. An expense of money and time like this is not one some businesses would make (for one person or company let alone the two people who run the whole company) but they both got a ton out of the experience:

"Sometimes being here in Maine, we feel very little. We have a big vision for what we want to do... and it can get really hard to see that vision because we"re in Maine and our business is so small. There is not an abundance of really green business models to emulate... so to go all the way to the other side of the country and be able to sit with all these people and hear their stories made it feel like "we can do that"."—Renee

When I asked them further into the conversation is either their families were involved in small business, Chris mentioned his family had restaurants when he was growing up. I was thinking "what does that have to do with anything?" When Chris said that it had been really helpful from the perspective of food safety to know someone in the restaurant business. And this is why I was buying them lunch.

They also mention they had been part of WHCA's Incubator Without Walls program, which they thought very valuable from the standpoint of being accountable to a group of people moving their business plan forward.

Multimillion dollar green business owners, family, and a group of people who wanted to develop small businesses: that's quite a diverse group, all with a valuable perspective.

3. Set goals for the future.

Chris and Renee may not only have a good product (my dog Sadie loves their stuff) but they have plans for their company to go further.

Their business was launched last November, perfect timing in regards to a right place right time situation for growth. Pet products and organic products industries are "growing like gangbusters"(Chris) while the green movement has really taken off in the last year. If Barkwheats hadn't planned for growth initially, when they started doing really well they may have frozen, asking themselves what they were going to do next.

They begun setting themselves up to produce dog food which is still in the beginning stages but clearly it's part of the plan. They know that as their business grows and the higher help, it may not be able to make every single decision. But a very solid foundation with clear goals will help other people do what Chris and Renée would do.

December 17, 2008

Test-Drive Your Dream Job With A Vocation Vacation

While listening to the Satellite Sisters podcast today (it was an encore performance), one of the sisters was talking about her plans to go on a vocation vacation, which is where you get to test drive a career for a few days. She was going to be a chocolatier to have fun and learn some good truffle techniques. Interesting...

Contre-jour_on_english_south_coast_arp Ok, a vocation vacation may seem like a frivolous use of money and vacation time but here's a little Nicole story to illustrate why this may be a great investment.

I spent a year and a half getting my teacher certification (high school physical science and French if you're curious). The student teaching experience came at the end of the program. After a few weeks in our teaching phase, a few people in my program told me in whispered panic that they had discovered they hated teaching. Having invested a couple years and thousands of dollars into a program only to find out they didn't like the actual job stinks. I wonder if in the end they ended up trying to teach anyway, only because they had put forth all that effort and resources. (On a personal note, I tried to get a teaching job when I moved to this area but to no avail. Never did find out why.)

My point is, why not spend a little time and money to job shadow someone in a career you are thinking about going into? I didn't see anything about Internet Marketing or Web Communications on the list at vocationvacation.com but there were some other interesting choices I would consider: interior decorator and travel writer among them. Here's a link to their complete list.

I'm seeing that packages start around $500 for a day (two day interior designing was $800), which sounds steep but if the person actually has to spend a lot of time mentoring you, I can understand the cost of them missing part of or all of their work week. The fee is comparable to what you'd spend on a college class or attending a several day long seminar really.

Of course, you could be inspired by this general idea and set something up on your own locally for a lower rate. (This does take lots more personal initiative though.) On a really small scale, I'm a big fan of taking people who have jobs you admire out to lunch, which I did last week with one of my favorite local businesses owners (more on that next week). 

Whether you set it up on your own or book a vacation on the vocation vacation website, the idea is intriguing. Have you ever had a vocation vacation? If so, what was the most valuable part of your experience? The networking facetime with an established person in the field? Deciding to finally give your dream job full-time billing in your life?

Listen to an NPR story related to vocation vacations...

Image from Wikipedia Commons

November 10, 2008

It's An Entrepreneurial Thing

Welcome to my week-long women's series. It's no secret that one issue that I'm passionate about is female empowerment. I used to answer a domestic violence hotline, coach cheerleading, lead a girls technology club in my local middle school, and met with a monthly girls book club. I'm currently on the board of our county's domestic violence program and doing some writing for the Maine Women's Fund. My point is it's certainly been a common thread in my life no matter where I am or what I'm doing.

So this week, it's about the ladies, and of course money (as usual). Enjoy!

Leslie Harlow is a local business owner in Ellsworth Maine. She not only owns the coffee shop The Maine Grind but also has a thriving website and blog called It's A Maine Thing. As a businesswoman and great person, I asked her a few questions.

Full disclosure: Leslie is one of my Internet PR clients.

 Mainegirlatthehelm Please summarize the idea of your online business in a few sentences.
I have lived in Maine my entire life where I have been captivated by it’s mystique, people and the landscape. Recognizing that many other people who either live here or live outside of the state have the same feelings I thought that an ecommerce web site, my services and keeping my audience in touch through my blog would be a good business idea. I did not model after anyone else’s site as this type of lifestyle marketing is fairly new.
 
What or who inspired you to start your own business?
I have always been self-employed and run my own businesses here in Maine since 1976. For 16 years (1990-2006) I was involved in the start-up and eventual success of Sullivan Harbor Farm Smokehouse in Sullivan where I ran the enterprise, along with a B&B, with my live-in male partner. After building a new building for the business in 2005 I ended my relationship with him. I attempted to work with him, but the situation fell apart over time. Do to the technical nature our financial relationship I was forced out of the business by him. Maine does not have Common Law in regards to protecting partners in longterm relationships so after I left I had to figure out what I was going to do. A crummy settlement was not going to provide me with the financial foundation that I expected to have by this point in my life (I am 54). Family and friends were very supportive and encouraged me to act on my creative side, but also recognized that my entrepreneurial spirit was still intact. Hence the hatching of my web site.
 
Sailorbag How did you bring the idea of It's A Maine Thing from business plan to thriving enterprise? Perseverance. Reached out to smart, experienced people. Understood from the get go that mistakes will be made. Parked my ego at the door.

In what way(s) has your business turned out differently then what you are expecting?
Building a web site and management of an e commerce site takes a lot of time which I was not expecting. Initially  I figured that it would take a few weeks, maybe a month, to build a site. Boy, was I mistaken! I am a hands-on person who was used to instant results so the tedium and detail work that e commerce requires has been a challenge for me. Frankly, I do not enjoy that aspect to my business.
 
What was one unexpected challenge you had, and how did you overcome it?
Fear. A year ago I developed an idea to begin a blog that would keep my audience up to date with happenings, musings and personal escapes that I encountered around the State of Maine.. I was certain that I could not write, but as time has marched on I have discovered that I can write well, I have fun doing it and am rewarded because people actually read my blogs.

What have been the most popular online items? Sea Bag Sail Bags, Klean Kanteen water bottles, art work
 
If someone was interested in starting their own business like yours, what advice would you give them?Breath deep. Eat well. Accept that you will be sitting on your seat for hours on end working through problems. Recognize that you will spend A LOT more money than you expect getting it started. Sign up with a reputable outfit to handle your credit cards. Hire a pro…not friends who “can create a web site”. Hire an experienced web site builder, preferably someone young who has had FORMAL training. Take good pictures or hire someone who can do it for you. Be friendly to your customers. Don’t be afraid of your own ideas, not matter how outlandish they may seem. Personalize your site. Wear lipstick when having one on one meetings. It’s all in the details. (I am finally at a juncture with my site where I have to begin listening to my own advice…). 
 
What question do you wish I would have asked? Feel free to write it down and answer it!
Do you have employees? I did have a part-time staff person for 5 months who helped manage my site, but she left for a full time job. I did not hire a replacement which forced me to learn new skills…a good thing. Currently I have a person who helps me on occasion with my blogs and I use the services of my web master from time to time. I could use a very part time person to help me handle the technical details of my site like changing pictures, adding products, etc.

Photos: Leslie, the "Maine Girl" at the helm, and the best selling sail bag

November 09, 2008

The California Women's Conference: It's On Video

Welcome to my week-long women's series. It's no secret that one issue that I'm passionate about is female empowerment. I used to answer a domestic violence hotline, coach cheerleading, lead a girls technology club in my local middle school, and met with a monthly girls book club. I'm currently on the board of our county's domestic violence program and doing some writing for the Maine Women's Fund. My point is it's certainly been a common thread in my life no matter where I am or what I'm doing.

So this week, it's about the ladies, and of course money (as usual). Enjoy!

Last week, 14,000 women gathered for California's Women's Conference which was organized by Maria Shriver, first woman of California.

There were some great speakers on hand discussing their views on women's issues (which are really everyone issues but you understand what I'm saying) as well as the role of women in the future of America and the world. It was a pretty inspiring lineup which included Bono (keynote), Warrent Buffet (talking the economy as well as putting a sexistly pandering Chris Matthews politely in his place), Jennifer Lopez (talking with young girls about body image), Oprah (duh) and lots of other gifted speakers and accomplished women.

While it certainly would have been cool to be there, the great news is they have a great online presence.

Click here to get streaming video of the different speaker sessions (and not just two minute clips from Youtube here, actual hours of video).

You can also get more involved by keeping up with their blog and discussion board at the California Women's Conference's official website.

I'm thinking of this time listening as a combination motivational pep talk and professional development session. Hope you do too!

November 08, 2008

Women's Week: The Boss of You Book Review

Welcome to my week-long women's series. It's no secret that one issue that I'm passionate about is female empowerment. I used to answer a domestic violence hotline, coach cheerleading, lead a girls technology club in my local middle school, and meet with a monthly girls book club. I'm currently on the board of our county's domestic violence program and doing some writing for the Maine Women's Fund. My point is it's certainly been a common thread in my life no matter where I am or what I'm doing.

So this week, it's about the ladies, and of course money (as usual). Enjoy!

Bossofyou I was drawn to this book at my local library while looking for something new to read. "The Boss of You: What Every Woman Needs To Know To Start, Run, and Maintain Her Own Business" definitely caught my eye with it's fun, sensible cover and complete title. As a woman trying to run my own part-time business, I thought this might me some great professional development information.

I find books like this tend to be one of two things: 1) a little scatterbrained with lots of tips and tricks but a lack of cohesiveness or 2) dense with information and a little on the boring side.

This book was a good balance of case studies of other female run businesses (tips and tricks) but was also well outlined with cohesion throughout.

Sure you can get lots of books about how to write a business plan but there is lots of information in here that works whether you are before or after the BP stage. I enjoyed the exercises where you figure out what you're good at and how that translates to your business as well as the you-can't-do-everything-and-that's-ok attitude.

Emira and Lauren (the authors) are the kind of smart women you want to be friends with and their advice is clearly from the trenches. I know most business people who'd write a book like this would use it to talk about everything they did right but it's more helpful (not to mention realistic) to hear the not-so-ideal parts too. And if I had a business for years, I could still see myself getting something out of the book.

Since the librarians won't speak to me if I renew this one more time, I guess I'll have to surrender this copy next week and ask for my own copy for Christmas to keep as a reference. Oh and if you're more the abbreviated info type, check out the back index full of useable resources (with websites, yay for authors who get the 21st century).

Anyway if you're a woman wanting to start your own business who refuses to buy a book that implies that she's a "dummy" (a little personal bias there), this one is fabulous. I even took it on vacation which means it was worth lugging on a plane in my carry-on.

So learn and enjoy! I continue to myself.

Check out Lauren and Emira's blog here, where you can also order the book.
A good article about self employment taxes from Moolanomy.
Some helpful links for women starting their own businesses via USA Today 

September 28, 2008

What's Your Favorite Way To Get The Word Out Online?

I love the viral marketing possibilities of the internet. The fact that a great idea with little to no funding can get the exposure it deserves with a little hard work is one that I completely agree with.

As I'm nearing the end of finishing a few web projects, I can't help but wonder what the best ways of promoting them are.

I've learned a lot with this blog, mostly through trial and error.

Off internet promotion
First, I would have never thought to write a press release when I started my blog. And I think it's fun how many people I know in real life actually read my blog regularly. Just adding my blog address to my email signature and telling people about my blog has given me more traffic then I ever thought.

Blog Giveaways
I've had a few blog giveaways to increase traffic but neither were super successful. Maybe it's the hassle of having to do a little extra work (like commenting on a post) but this is something I will only do when I have something really cool and worth a substantial amount of money to give away.

Social Networking
I also found that some social networking is worth the effort but easily get out of hand. (I literally set a timer or I get sucked in.) The key though is not to use social networking entirely for self promotion. Those people  are annoying; who wants a one-sided friendship, online or off? So I selectively promote posts on social networking sites and the rest of the time work on being friends with people.

Microblogging 
Twitter was slow to start as far as driving web traffic my way but the lack of time commitment it took made me stick it out. It's a nice way to passively keep in touch and forces me to think "clever and brief" which is something very helpful to have in the back of my mind when blogging. Have you noticed I talk a lot?

Paid Advertising
I did buy a web advertisment with the newspaper I work for. I can see from the stats that my profile gets a lot of views (over 1,000) but this has only translated to a few clicks to my website. Could it be that people don't quite understand what an online communications person does? Could it be the economy? Sure, but at least now when I mention to locals what I do, they are moderately familiar with the idea, and that's worth something. Even big companies have to remind people that they exist.

Free Advertising
I still do Entrecard but I refuse to spend more then about five minutes a week on it. The traffic it does drive my way is random and brief but it's helped me find a few interesting blogs. I also love to browse Craigs List and other free online listings. Why not put my name in that directory? Or trade links with that other website I like?

SEO
Thinking of what search engines look for when I'm writing has taken some work. Links into my blog, links out of my blog, key words, it all helps people find me (and me find them). Asking myself "How can I make this something people are looking for?" is a little annoying but a lot of my traffic is search engine driven so it's worth it. It's not quite marketing to people but marketing to a search engine. Interesting concept.

So what I want to know from all you internet savy people is what has worked for you? How do you hear about cool things online? How do you promote any work that you're doing online? I'd love some new fun ideas that have worked for other people! I can get ideas I could try anywhere but I'd love some testimonials. Can I get a witness?

June 29, 2008

An All-Business Approach To Blogging- Part 2 of 2

This peice was originally published in the Ellsworth Chamber of Commerce newsletter.

The first post in this series outlined blogging as a general trend and discussed examples of how a blog could be used on a business web site. Blogs increase web traffic by adding the content customers are searching for to your site (mainly solutions to their problems). Blogs also increase web traffic by giving a reason for customers to visit your web site more often. More importantly than increasing traffic to your web site, blogs can enhance relationships with customers for minimal effort on the blogger’s part. 

A blog allows for commenting, which gives a customer a chance to ask questions and give feedback to a business. By being honest with customers, listening to their concerns, and responding timely in a public forum, bloggers can not only reach the one customer who commented but hundreds of potential customers as well. For example, if your blog discussed your business’s current renovations and apologized for order delays, a customer is more likely to be understanding. A blog puts a human face on your business in a way that’s hard to do online or even at a storefront. Customer comments also allow you to understand what the public likes and doesn’t like about your business, giving you a chance to improve.

Besides learning more from customers, blogs can help you promote what is going on in your business. You can use your business blog to talk about upcoming special events and promotions. A guest author coming to visit your bookstore, for example, may give the opportunity to not only talk about the upcoming visit but to review the author’s books or to talk about other recommended authors that you carry in your store.

The best thing about a blog is that whether you are techno savvy or not, you can maintain it. You don’t have to know about web design to have a blog; there are many free blogging services like Blogger and Wordpress or you can have your webmaster design a blog to go with your business site. A blog is as easy as writing an email and you can add pictures and links like with email. The difference is you only have to write a blog once for many people to see it.

So consider blogging as a way to personalize your online presence and build relationships with customers. Check out the web sites of other businesses and see how they are using blogging. Talk to your webmaster about setting up a blog. If you decide to try one, commit to setting aside time at least once or twice a week to update it and do so religiously. The content you post should be easy to skim and free of grammar and spelling errors. Bold important words for easy skimming, include helpful links or ideas in bulleted lists, and write in an honest and polite manner. Take time to respond to comments personally. Tell everyone about your new blog. Over the course of six months, did your blog increase overall traffic to your web site? Did your sales increase? Have people been talking about it? These are all signs that blogging is working. You’ll only know if blogging is effective for your business if you try it. Whether you decide to continue it after the trial period or not, you’ll have learned a lot about the internet, your customers, and your business.

June 16, 2008

Job Resources From The Web

You know how sometimes, your horoscope seems to eerily correspond to what's going on in your life? A similar thing happened to me but instead of communing with Miss Cleo, the magic was with my RSS reader.

While I was going through this job contemplation process these last two weeks, it seemed articles about finding jobs popped up in my RSS reader almost daily. Also, during this time I had friends and family sending things my way to help. I like to consider myself a compiler of useful content so here are some of the more useful links that have come my way.

There are some neat online training videos at www.lynda.com to help make yourself just a little more marketable. There are courses of substantial length about most things tech, from custom CSS to databases (of which I know anything about—I just tried to pick things that sounded smart). By length, I mean hours of video on a particular topic. (Ten hours of custom CSS? Now that's what I call a fun weekend!) You have to pay to use but at $25 a month, it's a little more hands-on then you and the instruction manual but a lot less expensive then a college course on the subject. As things are moving more and more online, more IT knowledge couldn't hurt anyone, though I may be a little biased. (via my friend Mike)

The 30 Best Websites for Job Hunters turned out to be a list of the most popular job boards online, as voted on by their users. If you are posting on job boards, this may help to try one you haven't tried yet or maybe don't even know about. (from CNN Money) Full disclosure: I have never gotten a job off a job board so I'm more skeptical about this method of finding employment.

A very recently launched website www.peopleahead.com combines the function of a job board with the ease of social networking and an eHarmony-esque matching service. (An added surprise: if you have a LinkedIn profile, it'll transfer all your profile information into its system for you.) After creating a "profile", the site will match you with jobs that are a good fit. Check out this link if you are interesting in learning more about the site (via Xconomy).

Then, of course, right around the the day of my informational interview, Get Rich Slowly sung the praises of informational interviews as a tool towards job search success. The only reason I got the interviews at all is that I met someone from www.compete.com at an alumni networking event. He was kind enough to ask for my resume and forward it to some key individuals on my behalf. To summarize, informational interviews do work as a low-pressure way to meet with the kind of companies you want to work for.

Happy hunting!

June 14, 2008

A Decision Made, Now A Deep Cleansing Breath

So thanks to those of you who commented or emailed about my job dilemma post. I think most of us have been in a situation (work or otherwise) where we've had to choose love or money. I chose love, for now anyway. I'm staying at my current job. Here's my rationale.

1. I like my job. I like my boss, I like my coworkers, I feel successful, I'm learning a lot. These things have never been as true across the board as they are now, even though the pay could be better.

2. I'm in a situation where I don't need to make a lot of money. I live with Sean in his house. I have no kids, I have no debt. Expenses are low, and the learning I've been doing from this saving money and living the good life blog is helping me get costs even lower.

3. We couldn't sell our house, even if we wanted to. There are comparable houses in our neighborhood that have been for sale for a year. Sean had the house appraised six months ago and it's worth less then he bought it for. So relocating would mean maintaining two seperate households and being a landlord from afar. So we're staying for now.

4. I don't have the energy to do another job search at the moment. Yes there are other communications-related positions around where I live in Downeast Maine, but very few. It tends to be competitive and there is no guarentee that I'll get a job in the field I want in any amount of time.

5. I live in a beautiful place and close to family and friends. It is a little expensive to live here but being close to Bar Harbor and close enough to my hometown of Fort Kent to drive there is nice, especially this past year with what my family has been going through.

6. I have no commute. I can literally be at work in 5-10 minutes, depending on traffic. The money I save on gas and the time I save not commuting is worth at least $200 a month (estimating a 30 minute commute that many people who live near me have). And the extra time I have in my day allows me to blog (among other things).

7. I have a lot to learn still. I've learned a lot about websites, blogging, newspapers and many other things this past year. I think there is still more to learn.

8. Sales could be a new skill I develop. The ability to sell things is one skill that is valued across many careers. If I can get very part time selling experience (5-8 hours a week my boss estimates), and if I become good at it, this could make me even more marketable.

9. Breaking Even, Inc. Communications (my very microenterprise) is still really important to me. If I am selling people on websites and web advertisements, it is just another way to make new contacts for my web content creation and blog consulting business. I think there is a market for this in my geographic area and I think I could convice people of that if I could meet them face to face. (Though I love this blog, I think I'm much better in person).

10. Doing more selling and content creation at work means I can get rid of the more boring aspects of my job. I talked to my boss about freeing up my time by eliminating some boring and seemingly unnecessary tasks. He is helping me look for solutions. One change taking effect next week will free up about 5 hours of my time.


So these last two weeks, I've learned a lot about not only the company I work for and those I could work for but about myself and what's important to me. Here are some lessons I've learned:

1. Talk to your supervisor about your job. You don't need a job offer to come up to set up a meeting. If you are doing good work in one area and having trouble with another, talk solutions. If you don't advocate for yourself (and sell your boss on why it's good for the company), no one else will.

2. Listen to those who see talents in you. You may be too close to it to see them. I would have never thought that I would be good at selling things but the ad manager has wanted me to sell web advertising for months.

3. Know what's important to you, not just your bottom line. Is it important for you to have an hour lunch everyday? Or not have to travel too much? Know thyself, and thou shalt knoweth thy bestest job.

So I feel good about all this. Resolution is a wonderful thing.

June 07, 2008

A Thinking Weekend

I Need To Make A Decision About Work Soon...

Many of you know, I work for a local newspaper, which I really like as a job but not as a salary. I understood that initially, they were taking a chance on me. I had no newspaper or web design experience. I was new to the area and, from the looks of my resume, seem to move every two years. I understood (or at least I thought I did) the low salary as a way to test my performance and my loyalty.

COSEED 2006 063 As a result for the past year, I've put my heart into this job. To be honest, I feel more successful at this job than I ever have at any other. I've accomplished and surpassed the goals I set for myself. I have tried to go above and beyond when possible, and am proud when someone says something to the effect of  "Give it to Nicole; she'll get it done." I genuinely enjoy the people I work with, my boss in particular. He's honest, positive, gives feedback when I ask, and lets me try out my ideas. My coworkers teach me a lot and make me enjoy going to work everyday.

So full disclosure time. I went to Boston last weekend for two informational interviews. (To be clear, I didn't go looking for a job; I just met someone who knew someone and boom! it was set up.) The digital PR companies I interviewed at were modern and filled with creative, smart people. They had a whole department of web content creation (which is what I really enjoy) and offered a great salary in addition to great benefits and professional development opportunities. One company said if I relocated, they would offer me a position while the HR person for the other company wanted to follow up with me later in the week.

It felt really weird not telling my boss about my trip. I wasn't sure if there would be anything to tell but after my interviews, I felt there was. So I told him. I wanted him to know what I was thinking and I also wanted to make sure he didn't have an offer from our company in mind. My year review is coming up and I was thinking it would be time for a raise.

I sat down with him yesterday for my review. I was offered a commission if I would sell advertising on our web site as my raise. I know that their offer was meant to give me more money than their typical raise and as a compliment to my people skills. But I walked out of the meeting feeling bummed. Not even a cost of living standard 3% raise?

The thing is, I wouldn't feel comfortable upgrading my lifestyle in any way if my extra funds were based on commission. You never know what's coming in moneywise. I also thought that I was productive enough at work in what I was doing to warrent a raise free and clear. But I don't think the company works that way. The low salary wasn't a test of my loyalty; it is how things were going to be.

This is a tough one. Clearly I have a lot to think about this weekend...

How did I get hooked up in the first place? A classic informational interview. To learn more about informational interviews, see this article "The Informational Interview: A Job-Hunter's Secret Weapon" at Get Rich Slowly.

May 29, 2008

Nicole's State Of The Economy Address

Goofyladyininnertube I'll be the first to admit that I have little to no-pull in terms of making people think one thing or the other about the economy. I do, however, come to a point where I have collected some cool links that just need to be shared.

I'll cover the economy in seperate sectors of the agreed-upon needs of all people: Food, Water, Clothing, Shelter, and Love (and I'll throw in Government just for fun!).

Food

Food price inflation may not be as bad as we thought (check out inflation explained at Debt-Free Revolution). I also read a completely hilarious blog about media mass hysteria about food prices meanwhile the average barbeque meal only cost $1.65 more than last year... if you know who wrote this post let me know, because I lost the link! Even the Wall Street Journal has reported rice futures going down.

Water

My friend Sarah sent me this fabulous SIGG water bottle for my birthday. It is amazing. It keeps my water cold and crisp and does not leave a plastic aftertaste in my mouth...and, of course, it's refillable. I don't normally endorse products but here's the store if you want to buy one.


Clothing

Apparently, the New York Times is having a hard time believing that Sarah Jessica Parker's newish Bitten line of clothes is so wonderful. They seem to think that attraction towards inexpensive clothes is a phenomenon in these economic times. Those of us who love women's magazines though have seen a "Bitten" example in every issue for at least the past year. Ok slight exaggeration but SJP (and women wanting cute cheap clothes) is here to stay.

Feeling left out menfolk? Please don't: LL Cool J has got your back! (from USAToday.com)

Shelter

If you want to understand how this whole housing debaucle happened, listen to this hour-long program from This American Life. Great storytelling, which you can expect from TAL but makes this whole thing way more understandable.

And if you're a renter, feel free to get angry. Read this fabulous post by Baglady to see why this housing crisis will effect us all whether we rent or not.

Love

Ah, poor Anne Heche. She may love her kids but can't afford to pay child support. OK, if she can't afford it, I think that pretty much lets everyone else off the hook, too. (I have no sympathy for celebrities who make more money in one day then I have in five years then waste their money. Where I'm from we call that gaspilleuse!)(from People.com)

But in the good news bin about love, people apparently love and appreciate small businesses enough to actually pay in a pay-as-you-wish situation. (from Freakonomics blog)

And according to a recent Gallup poll,almost 50% of us are happy and thriving. How happy? People are working on an index for that! (from Freakonomics blog)

Government

Haven't spent your new government stimulus check on a new Wii or a crazy night in Vegas? Good for you! Here are some more productive things to do with it. (from Mighty Bargain Hunter)

And guess what? The government is doing something about credit card companies (from Debt-Free Revolution).

Need even more government fun? Now you can actually prove if you could do a better job then your Congress people. Balance the federal budget...it's a new game called Budget Hero. (Freakonomics blog)


To summarize: things may or may not be as awful as we thought, but we certianly can't control everything. Might as well smile and wave...

Image from www.shorpy.com.


 

May 27, 2008

Review of MaineCreates.com

I met Matt Zito at that SMBIZ4ME Conference I went to last week. I had done a little work before with Maine's Creative Economy (one of my old bosses is on the Maine Arts Commission). I enjoyed talking with him and the idea of having a place online to connect with other people in Maine who have similar "creative" work. (Myspace is great for music and film but kind of leaves out other professions as far as major networking opportunities.)

Here is my take on www.mainecreates.com.

Mainecreates

The Bad

The site is a little cumbersome (I have been trying to add to my ideas unsuccessfully for about ten minutes, though I am admittedly not the most web-saavy person). It is hard to browse for something unless you know specifics. For example, I can look at all the cabinetmakers on the site or all people in Ellsworth but there seems to be no "here's everyone" place on the site (you have to select one user at a time). The very specificness of the categories also makes it on one hand, easy to glimpse what people specialize in but on the other, harder to just "run into" people.

The other thing about the site is you can only have 10 connections total. (That seems to mean ten people/profiles, though I'm able to send messages to people I'm not connected to, it just involves an extra step). Limiting the number of connections seems odd; the more connections you make on a social networking site, the longer you stay on it, right? I'm also unsure about how the site determines my "possible connections". Is it by location, or perhaps similar work?

And the site will start charging for access after a year. Hopefully, the revenue can be generated by advertising or some other way besides charging users in the future.

The Good (Because despite my long paragraphs above, the site is mostly good)

Mainecreates.com is clearly a site with a lot of thought put into it (both in design and information organizing). This is clear because people are joining it in addition to myself. (It's less than a month old.) The creative economy is a dynamic part of Maine that needs to be celebrated and needs to connect people.

On a more selfish end, I enjoyed how easy it was for me to create a profile as well as how easy I found people I knew (or people I want to know). If you live in Maine and have a creative job, sign up for an account. It's free and you might meet some people to collaborate with.

I also see that Matt is taking every opportunity to present this site to people (he wasn't impatient talking to me at all, even though I'm just one blogger). The guts to go out on a limb for people who don't have a ton of money but need representation (I'm guessing most creative folks in Maine do their craft as a supplement to their income).

So spread the word about this website if you know someone who could benefit.

Liked this post? See related post: Getting Up In My Business (SMBIZ4ME Conference)...

May 24, 2008

Getting Up In My Business

SMBIZ4ME Governor's Regional Business Conference Was Interesting, Worth A Day Off

I took the day off work Wednesday to attend the SMBIZ4ME Conference for a few reasons: 1) It was only a half hour's drive away. 2) I heard it was going to be good from a few people. and 3) It only cost $25 and one day off to attend. As someone who has already heavily invested in my brain but knows little about business, I figured the price and the opportunity to network with people in the area would be invaluable. It was.

Smbiz4me The vendors set up over breakfast and gave me something to do when I first walked in and was getting my bearings. (I can be social; I just sometimes need to ease into it). I made a few good connections with some Maine publications that were at least theoretically interested in my writing as well as met the guy behind Mainecreates.com. Mainecreates is a social networking site for Mainers involved in the creative economy. (I got on the site to set up a profile when I got home but I see I will be charged for it after a year, which I'm not really down with. But it is a good idea so I set up my own account there.)

In my first seminar, I met Melanie Brooks, who just got hired at MaineBusiness.com. It's a division of MaineToday (another newspaper) but it's focused on business content. She's a blogger, I'm a blogger. She suggested I crosspost on their site. So I'm trying that out to see if that'll be a good use of energy. (Really I want to end up as one of their featured bloggers, I'm competitive like that.) Melanie was fun, energetic, and into blogging; she seems like the kind of person I'd hang out with if I lived closer to Portland, though though the blogosphere can at least be a virtual friend.

All this happened in the first two hours. Did I mention there was all the free coffee I could drink and croissants I could eat? (Out of restraint, I had one croissant, ladies and gentlemen, with an apple chaser).

Meeting a lot of people who are all either thinking about or running their own businesses and having to give my "elevator speech" about my blogging consulting/web content creation business allowed me to not only realize that I actually did have a good, original idea but that I do really believe that I can do it.

As with any event of this nature, there is some golf clapping, boring speech listening, corporate sponsors to thank profusely, and a couple snotty people but that was all minor. (One PR woman in my last seminar seemed ridiculously jealous of me and conducted herself in such a way that I wondered, is she actually a PR person?)

Overall though, I met some wonderful people and got some great ideas. I left feeling energized, even though being nice and civil to people you barely know all day can be fairly exhausting.

Have you had a rockin' professional development day recently?